One of the things I hate, and pretty much every non-lawyer hates, about the legal system is that at the end of the day, the only real winners are the lawyers, who bill $250 – $1,000+ per hour to fight over what is often an absurd battle. Take, for example, Careathers v. Red Bull:
Benjamin Careathers, a regular consumer of the fizzy drink, sued the company for false advertising, arguing that after 10 years drinking Red Bull he neither had wings nor any enhanced athletic or intellectual performance.
Source: The Telegraph
Now, I love Red Bull. I drink it all the time, and I follow their marketing campaigns because they are brilliant, so I’m interested as a businessman, and because they’re fun, so I’m interested as a consumer. Red Bull sponsors events all over the world, including their very own “Flugtag” event, and they have their catchy, “Red Bull Gives You Wings” tag line. But, as a consumer, I never expected to be “given wings,” nor did I believe any of the other stuff the lawsuit claims, such as their assertion that Red Bull misled consumers into thinking that Red Bull was scientifically proven to be superior to its competition. No, I buy Red Bull because I like it, not because I am delusional.
The case was certified as a class action, with the class being every Red Bull consumer since 2002. Red Bull has decided to settle this case rather than fight (by giving every customer $10 of free Red Bull), which brings us to the real reason for this suit, of course: the lawyers are asking for a $4.75 million dollar fee. I’m disappointed that Red Bull didn’t fight this battle, but totally understand that it’s a “cheap” (comparatively) way to make them go away and almost acts as a promo in itself as people rush to get their free 4-pack.
Luckily, as a member of the settlement class, I get to express my disappointment to the court, and will be filing my objection to the Red Bull settlement on Monday. Will this actually change anything? Probably not on its own, but courts have been known to reduce fees when finalizing settlements on class actions, so I hope my objection will weigh on that.